Why Careers Sites Need More Than Just Job Listings

In this blog, we share:

• What makes a peak-performing careers site.
• Why keeping a careers site up to date is a challenge for recruiters.
• The benefits of updating your careers site.
• How a careers site CMS positively impacts career site management.
• Frequently asked questions about using a Careers Site CMS.

Help Your Candidates Make Informed Decisions

According to the UK Candidate Attraction Report 2025, peak-performing careers sites are:

• 6x more likely to include interview hints and tips
• 3x more likely to feature FAQs and diversity information
• 3x more likely to publish fresh content regularly

75% of job seekers consider an employer’s brand before even applying for a job. This shift means your careers site isn’t just a job board, it’s a window into your employer brand. Candidates expect your careers site to offer valuable and relevant content that helps them make informed decisions and assess if your employer brand aligns with what they’re looking for. And if your site doesn’t deliver, they’ll move on to one that does.

Why Keeping Careers Site Content Updated Is a Challenge to Recruiters

Despite its importance, many recruiters (often due to causes outside of their control) struggle to keep their careers site content relevant and engaging to their ideal candidate. Common challenges include:

• Limited control over site content – Often, marketing or IT teams manage the content upload process, leaving recruiters dependent on others for careers site updates.
• No dedicated careers site CMS – Without a proper careers site content management system, creating and displaying useful content on the careers site can be nearly impossible.
• Complex or time-consuming CMS tools – Even when a CMS exists, it may not be user-friendly, making updates a time-consuming activity, which busy recruiters simply don’t have the time to complete.
• Competing priorities – Recruiters are focused on filling roles and engaging with candidates, so content creation often falls to the bottom of the list.
• Lack of resources or skills – Creating and then uploading engaging content to a careers site requires time and expertise that many recruitment teams don’t have.

Why Solving These Challenges Matters

Your careers site is often the first impression a candidate has of your organisation. If the content feels outdated, generic, or lacks value, it sends candidates the wrong message, which may cost you top talent. In a competitive market, candidates are selective. They want to feel confident that your company aligns with their values and offers the right environment for growth, and most often, your careers site is their first stop to find questions to their answers.

Fresh, relevant content does more than inform, it helps organisations build trust by showcasing that your organisation is engaged, transparent, and committed to its people.

73% of job seekers say they would trust a careers page more if it included employee testimonials. Text-based quotes were the most preferred format. Similarly, when candidates find interview tips, diversity initiatives, employee stories, and clear answers to FAQs, they’re more likely to apply and stay engaged throughout the process, feeling better connected to the employer brand.

On the flip side, neglecting your careers site can lead to:

• Lower application rates – Candidates may abandon the process if they can’t find the information they need to make a decision or fail to find a connection to your organisation.
• Weaker employer brand – Outdated content signals a lack of attention to candidate experience, which is key to attracting skilled talent.
• Missed opportunities to stand out – Competitors with richer content will win the attention of top talent, who will prefer to spend their time applying for a role they have more information about.

In short, your careers site isn’t just a recruitment tool, it acts as an employer brand ambassador, which is often the first touchpoint for many candidates in their research phase. Keeping your careers site updated and valuable is no longer optional; it’s essential.