Application Drop-off Rate
Candidates expect your online application process to be clear, quick and accurate. To get a picture of how they rate your online candidate experience, start by looking at your Application Drop-off Rate.
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How do you calculate Application Drop-off Rate?
The Application Drop-off Rate is calculated by dividing the number of incomplete applications by the number of applications started. To efficiently measure it you will need to ensure that your Applicant Tracking System can actually do this - many can only tell you how many applications were completed. If you can’t do it through your ATS you might be able to get an idea of the number of Applications started through your web analytics tool - such as Google Analytics.
If you are experiencing a high proportion of incomplete applications...
...you’ll next want to find out how far through your application forms candidates are getting - you might find that you have a standard question that often they will be able to complete immediately (we’ve seen standard application forms that ask for a National Insurance number!)
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Having full insight into all aspects of your recruitment process is vital in the quest for hiring perfection. Download the full Recruitment Metrics Cookbook today and get access to an extensive list of metrics and how to calculate them.
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