UK Candidate Attraction Report 2026
The UK Candidate Attraction Report is the largest survey of its kind. It includes the perspectives of over 700 in-house talent acquisition community members for the 10th Annual Candidate Attraction Survey, which was conducted in conjunction with HR Grapevine.
The report provides an in-depth analysis of sourcing channels, priorities and challenges by industry and organisation size for planning your candidate attraction strategy with actionable insights.

What's in the UK Candidate Attraction Report 2026?
- What are the top candidate sourcing challenges and biggest sourcing priorities.
- Which candidate sourcing channels provide the best results, by industry and company size.
- What online candidate experience features are employed by the best-performing company career sites.
- What candidate-focused content works best to help candidates make informed decisions and promote employer brands.
- How recruitment marketing budgets satisfy the demand for new hires.
- How TA teams are adopting AI — including current usage, future plans, and counter‑AI strategies.
- How candidates are using AI in their job search.
The report is available for free! Request your copy today by completing the form and we'll send it straight to your inbox.
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